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7 Reasons You Should Consider Responsive Design for Your Business Website

  • 7 Reasons You Should Consider Responsive Design for Your Business Website
Responsive-Web-Design-

It’s no longer question of deciding whether or not you want to start a mobile strategy for your online business or website. It’s more a matter of; How Soon you want to implement that strategy.

Today, owners need websites that are optimized for all devices, no matter what the screen size, the mobile device or computer.

Creating separate website templates for each device is just too time-consuming and inefficient for website design agencies. The answer lies in responsive Web design (RWD),AA term coined by Ethan Marcotte in 2010, which refers to your website’s ability to respond and display efficiently on whatever device it’s brought up on, an aspect many website designers just haven’t paid all that much attention to.

Business website designing experts get this efficiency by coding elements in such a way that navigation adjusts appropriately for the screen size on which the website is being viewed. This code allows for the aesthetic display on the site on any device whether it be an iPhone, iPad, tablet, Blackberry, small computer screen, large computer screen or even the TV.

How Do I Know This Is the Right Option for My Business?

If you’re listening to what your customer’s needs – – and they are asking you for some sort of a toggle switch, so they can view your website correctly when either on the desktop or their mobile phone, it’s time you thought of responsive Web design, or if you already work with RWD, then your design code is not as successful as you’d hope. Here are seven considerations that determine the effectiveness of RWD implementation.

1.RWD is Less Expensive

Responsive Web Design is a lot less expensive than creating three or four different website frameworks that customers can bring up, depending on the device are working on.

2. Your Context

Today’s website owners often fall into the habit of stereotyping, often, assuming that users will use the desktop for certain Internet functionality and the mobile phone for other types of uses. For instance, a train station may assume that a person will head over to his desktop to buy train tickets – – and only use a mobile device for mapping directions. However, this is no longer the case, users access the Internet on whichever device is on the hand and offers the quickest solution for the moment. For instance, people may surf the Internet on their mobile phone or tablet while watching TV. They could want to access information while banding in line at a department store or grocery store. If your website is not adaptable to the needs, then you could be losing out on business.

3. SEO Benefits

Although, there are no proven indexing benefits to responsive web design, by complying with this practice your website will follow the industries best practice strategies, and a recent release by Google states that RWD is an official recommendation. This means a website with RWD coding will naturally be supported more frequently and more efficiently by more browsers.

4. Saves Time

When you integrate responsive web design, you do so, on one project. You don’t have to build several projects of the same website, and this saves you time. It requires fewer meetings, less approvals, less doubts and fewer questions about the web design process and length of time required to get the project complete.

5. Gives You a Competitive Edge

Responsive design is a new trend, one that is effective, but because it is a new development, chances are your competition has not implemented yet. When you have a website that fits optimally in all devices, your audiences can access it at any time, visitors get a better experience, and you have that competitive edge over other businesses in your industry, especially because their readers don’t get as nice of an experience as they do on your website.

6. Your Site Remains Up-To-Date Longer

Because responsive web design is very new, yet very effective, your website will stand the test of time for a longer period of time, remaining relevant when all others need to be updated

7. Better Conversions

Visitors are more likely to take action when they have a pleasant experience on your website. Remember, your website is the interacting medium between you and your customers. If you offer better interaction, better viewing experience and better content, you’ll get a positive interaction with your possible customers, and they will more likely buy from you.

Bottom Line

As you can see, responsive web design is the wave of the future. However, this doesn’t mean that RWD needs to be an afterthought, or a watered-down version of your current website. It is a process that should be developed as you create an updated visually appealing website for your business.


About

Manoj Tiwari is a business & Internet marketing strategist at a leading India based IT Company – Tisindia.com. From more than 10 years, he is involved in offering website designing, eCommerce development, branding and reputation management and internet marketing services.


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