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FIFA World Cup 2014: World’s First Social Media World Cup

  • FIFA World Cup 2014: World’s First Social Media World Cup

As the FIFA World Cup 2014 kicks off in Brazil, it has generated fierce social buzz than any other sporting event, surpassing the 2014 Super Bowl and Sochi Olympic Games. This fact has been verified by the Adobe Digital Index which captured data through the Adobe Social listening tool, covering buzz from various social media channels including Google+, Facebook, Reddit, Twitter, Dailymotion, Flickr, Tumblr, Instagram, Foursquare and YouTube. According to Adobe Digital Index reports:

  • 90% of the world has already contributed to the World Cup conversation, which is more than the Olympics (84%) and the Super Bowl (78%)
  • The majority of World Cup buzz is coming from the Asia Pacific region, which has contributed 48% of related conversations on social media
  • Europe, the Middle East and Africa came in second, with 32%, and the America came in third, with 20%.

Social Buzz

Source- http://www.cmo.com/articles/2014/6/5/ADI_world_cup_2014_social_buzz.html

If we look at specific countries, Japan is talking most about the event via various social media channels, accounting for 37% of World Cup mentions. The United Kingdom is in second place, clocking in at 11%. Some other countries talking about this tournament are Brazil (9%), Germany (8%), and the U.S. (8%).

World Cup

Source- http://www.cmo.com/articles/2014/6/5/ADI_world_cup_2014_social_buzz.html

Some other interesting facts about the World Cup social Buzz

  • 59% of the social buzz for World Cup relates to Admiration, Joy, or Anticipation for the event. Source
  • 42% of the Brazilians are expressing Anger, Sadness, or Disgust related to the World Cup – this correlates to the current dissatisfaction of many in Brazilians at the moment. Source
  • There were 4.9 million tweets sent on 23 June 2014 during the U.S. team’s match against Ghana. Source
  • Cristiano Ronaldo is the most mentioned player on a World Cup roster with 1.5+ million mentions in May. Neymar was 2nd with 1.2+million. Source
  • The first match of Brazil vs. Croatia set new records on Facebook and Twitter, with over 140 million comments and over 12.2 million tweets, respectively. Source

According to CrowdTap, about three-quarters of 2014 FIFA World Cup fans will be on social networking sites while watching the games and nearly half (42%) fans are likely to post status updates about favorite ads during games. CrowdTap’s data further indicates that

  • 52% of fans are more likely to follow a brand post-World Cup over following a team
  • 47% of fans will post status updates about favorite plays during the game
  • 65% of fans prefer Facebook, and 17% prefer Twitter
  • 55% of fans say they will share FIFA World Cup 2014 ads to support brands they like
  • 58% fans say that computers or smartphones are their favored devices and 37% prefer tablets

All these amazing statistics show that 2014 FIFA World Cup has become world’s first Social Media World Cup and it is definitely good news for those businesses who want to shift their marketing budget towards social media marketing. If you are also planning to promote your business on social media, then it is the best time. In addition to this, if you are a blogger and want to earn more benefit from content marketing, you can learn some effective tips to make your content better for social media so as to find more eyes for it.

Social media sites are also gearing up for FIFA World Cup 2014

The FIFA World Cup has an audience that stretches across the globe, therefore, it is no surprise that social networking sites have geared up to give people all the information and highlights from the World Cup. Let us look at what the big social networking sites are doing for the FIFA World Cup:


The king of social networking sites, Facebook is claiming that it has become world’s biggest platform for soccer lovers with 500 million user base. At the World Cup hub, visitors can see posts from their Facebook friends that relate to FIFA cup, and also from the pages they follow. Besides, links from pages that publish football news are also displayed in world cup hub.

Facebook has also included an interactive map that will show where the fans of top players are located around the world. Furthermore, Facebook has also launched a page called FacebookRef, where football fans can easily see commentary about matches from “The Ref,” Facebook’s official tournament commentator. The social network giant has also launched a community called Trending World Cup, where soccer fans can see score updates the minute they happen, and interact with other viewers on real time basis.

2. Twitter

Twitter has become one of the major platforms among the social media users for the FIFA World Cup 2014. Twitter has introduced some world cup specific functions like “hashflags”, which was first introduced in 2010. Users can enter a hashtag followed by a three letter country code and they can tweet the flag of the team they are supporting. In addition to this, if users visit the hashtag #WorldCup, then they can see not only all the tweets related to the tag, but also a live scoreboard and the option to look at tweets, people or photos and videos. The hashtag also provides links to custom timelines for matches so that users can follow along on a match-by-match basis.

3. Google

Google has announced “Oneboxes for World Cup”, which shows the live results, lineups, schedules, and game and team stats. If you just search for “world cup” on Google search, or anything related, you will get a card bearing the latest results before the search results. In addition to this, Google announced that with the help of its Google map, users can virtually explore all 12 stadiums, and take a walk through the painted streets of Brazil.

People can also make use of Google Calendar to set up a series of reminders to watch specific matches as well as Google Alerts to get mails on the latest match results. If all fails, there is always Google search bar to satiate the desire of Football aficionados.


Subhash Kandpal works as an SEO & SMO Analyst with a renowned Website Design Development & Search Engine Marketing company- India Designers. He frequently writes about various topics related to Intermediate & advanced Search Engine Optimization, Social Media Marketing, Mobile SEO, Technical SEO Issues, Content Marketing & blogging and latest trends on Social Media.

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