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How to Fix UX Design Mistakes & Increase Conversions with 3 Bonus Tools

  • How to Fix UX Design Mistakes & Increase Conversions with 3 Bonus Tools
How-to-Fix-UX-Design-Mistakes-&-Increase-Conversions-with-3-Bonus-Tools01

UX is all about Customer Experience. With the introduction of multitude of devices and Touch screen User Interfaces, it is high time that clients hire efficient development team who can develop a front-end that focuses not just on the beauty of the website but also on the incredible usability, convenient accessibility and above all, higher impressions(clicks).

Great Experience is more or less like a seed that cultivates an everlasting bond between you and your users. It lets them commit a romantic relationship with your brand; a relationship that they love, they care, they find time to indulge in, and they can’t resist talking about.

“The more attention you pay in enhancing UX, greater will be the clicks and bigger will be the conversions.”

But unfortunately this part is often overlooked by most of the web designers and developers. In fact, most of the businesses don’t even know what exactly User Experience is and how crucial it is for their online success. So, Let’s have a look what the world is saying with regard to the UX.

In this post, I nailed the Top 4 most common UX mistakes often made by UI Developers and decided to throw light on the possible solutions. Read the article between the lines to know what are these mistakes and what steps you should take to fix them?

At the bottom, I have also included 3 amazing tools that will help you save hours of work struggling with the testing phase of your website.

#Mistake 1 : Excluding “UX” from the “UI Designing” Plan

Excluding User Experience from the Design Plan is the first mistake which is often committed by the UI (User Interface) Department in the humdrum of meeting strict deadlines. Most of them tend to play around with just the aesthetic part and thus they completely overlook what impact it can leave on the end users. As a result, as soon as they are finished and go live, they end up discovering what blunder they had made by not focusing on the Conversion part. But at that time, they are left with no option other than revamping everything again which badly hits both Project Time and the Project Budget.

The Quick Fix

Include UX in your Plan right from the beginning. Strive to build an “easy to use” web design or app, even if you have to let the “Wow” factor go because a Pretty Website doesn’t reflect your Brand delivering a “Good Product” or offering a “Good Service” but nice features and functionalities will. Clearly define your business goals and sync it with your user’s expectations. While strategising a Plan, ask questions like:-

“What do you want visitors to do when they arrive at your website?”
“How would they interact with what they see?”
“What are the problems they might encounter while looking for a product or service?”

And don’t forget to keep in mind the kind of online niche you are targeting. While deciding on technologies to be used in the web design, don’t forget to exclude Flash Animations if you really want to enhance your website performance and do justice with the patience of the visitors.

#Mistake 2 – Haphazard Informational Organization

A couple of designers believe in just cluttering all the information, graphics, posts, advertisements, social media sharing buttons, pop ups, contact info etc, here and there on a single page which seriously affects the browsing experience of novice users on the site. Thus, it is likely that potential visitors end up madly frustrated finding nothing useful and will quickly move away!!

The Quick Fix

Pay heed to organize the information in a way that is easy on the hands, easy on the eyes and easy on the head. Yes, easy on the head also!! Confused?? By easy on the head, I mean it should be “Understandable” as most of the new visitors won’t like to spend time getting used to your design.

  • 1. Redefine everything from headers and paragraphs to punch lines and images.
  • 2. Re-organize and Highlight “Call to action” (CTAs), Banners and Social Media Links after thorough analysis of your Brand requirements and the behaviour of the targeted niche.
  • 3. Keep proper space between all your stuff, especially Call to action buttons, or else a customer who is trying to click “Buy Now” will end up clicking “View Collection”. See how you lost your conversion here!! So, be wary!! Use white spaces also wherever necessary.
  • 4. Make a list of stuff that is directly giving you business like “Get a Quote”, “Shop Now” etc and devote special attention to them like their color, their placement, the ease of their accessibility etc.
  • 5. Choose a decent place for Advertisements so that they don’t become an obstacle in the smooth flow of your website.
  • 6. While optimizing for Mobile and other finger friendly devices, open your senses and ensure to make all the important stuff click-worthy by using button sizes and graphics that are easy to click. Do read the guidelines while making icons for the websites or buttons for the apps of specific browsers you are targeting. According to Apple (WWDC), the average finger tap size should be at least 44X44 px after including all paddings etc.
  • 7. Try to know what the users like by “Hit and Trial” method. Whenever you introduce new functionality, don’t forget to see its effect and impact on the end users by comprehensive Website Analytics and accordingly tailor your design tactics.

#Mistake 3 – Ignoring Navigation

Navigation is the most significant part of the Web Design and ignoring on this part can kill both your clicks and conversions. Look at “Navigation” as the main Backbone of your website. You can enhance UX with smooth navigation and this will subsequently increase inbound traffic and thus boost the CRO (Conversion Rate Optimization). Often, websites with improper navigation loose conversions just because the customers get lost scratching their heads with nested pages (pages inside pages) and they don’t find a way out.

Say, for example, you developed an ecommerce site that has thousands of products, and tens of categories. Obviously, for each category and sub-category you will have a separate webpage. Suppose the customer reaches to a product like “Nike Shoes –Pink”. Now it is likely that if the product doesn’t fascinate him, he would want to browse more and more products and probably he won’t like to look for the previous page where the Nike Brand was listed. By using Links on Breadcrumbs for Navigation Like Men-Shoes-Nike-Pink etc, your web design can easily communicate to him “where he is” currently and “where he needs to go next”. Plus, you can even list the products of other Nike Branded Shoes just below the product to make the experience even more better or alternatively, you can even place small Left and Right “Arrows” for him to navigate to other products. So it’s all about what easy way you figure out, what behaviour you explore, and what you come up with as a final product.

The Quick Fix

Use Breadcrumbs for easy navigation. Don’t forget to put Clickable Hyperlinks on your navigational hierarchy so that users can locate the pages of their interest on your site. Plus, use appropriate title for the Navigation links that you are displaying in front of users. If you are using an image instead, don’t forget to include the alt attribute in your coding. On the Homepage of your website, include Links to your inbound pages in both the “Header” section (Structured Menu Bar at the Top) and “Footer” section so that every page is easily accessible.

#Mistake 4 – Messy Forms

A form is the most integral part of every website, may it be a contact form, a sign up/sign in form or a checkout form. But despite knowing that an “easy to fill” form is crucial, designers do commit mistakes while crafting one for their website or client’s website. Let’s take a common look at some of the mistakes and their solutions. Below I have jotted down a series of mistakes that are often committed in forms -

  • 1. Stuffing too many fields.
  • 2. Ignoring the right placement of the important fields.
  • 3. Not defining the important parts with ** and wasting audience’ time with unnecessary fields

The Quick Fix

Make sure that you do a comprehensive analysis of the critical needs of your business before deciding which fields are to be incorporated in the form. Here, I would suggest you to list down all the fields in your Plan and then bifurcate them into 2 categories “Primary” and “Secondary”. Jot down all your most important fields like, name, contact, email id etc into “Primary” category and while coding, mark them with an asterisk sign (*) to indicate them as mandatory. Now, list all the “not-so-important” form fields into the “secondary” category so that users who may be running short of time can easily fill up 3-4 fields and don’t get irritated.

The Final Note – Evolve and Test

To make the biggest difference in your conversions, you have to understand the strong analogy between User Experiences and the Web designs. The golden key to fascinate customers lies in testing everything before going live and learning to evolve with the behaviour of the end-customers.


About

Sandeep Sharma is a creative head at India-Designers.Net. He has more than 15 years experience in the web designing domain. He is leading the team of more than 25 web designers in the company. All Web Design Projects of the company start and finish with him.


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