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Why Every Business Should Be Listed in Google Local Business Place

  • Why Every Business Should Be Listed in Google Local Business Place
Why-Every-Business-Should-Be-Listed

Every business wishes to grow, or better if said the main aim of every business is growth. This growth factor can only be achieved when the business reaches to its target customers. In the e-world, people tend to take the leverage of SEO to reach their main market thorough search engine page rankings. However, not much people are aware that even the search engines have something for the businesses.

One of the leading search engines, Google has a quick and free of cost service called Google Places. Though this service has been around for a long time, but many businesses aren’t still mindful of its benefits. It’s time to explore about Google Places; it’s time to use the real power of the respective search engine service.

One of the leading search engines, Google has a quick and free of cost service called Google Places. Though this service has been around for a long time, but many businesses aren’t still mindful of its benefits. It’s time to explore about Google Places; it’s time to use the real power of the respective search engine service.

A Brief on Google Places

Before heading off towards the advantages rendered by Google Places, one should know the fundamentals of this service. With Google Places, a business gets listed on Google Maps and thus it becomes easy for the customers to locate the company. All the information regarding to the physical location of the company is shown in the listing. The best part is that the business will not only be shown in places, but also in the organic web listings.

Why Google Places

If anyone is still wondering that why it is important to be listed in the Google Local Business Places, here are some statistics:

  • Around 43% of all Google searches are either local or location based
  • More than 50% of mobile searches are either local or location based

Advantages

Though the description of Google Places is self sufficient to blow the triumphant, still there is no harm in getting into little more details.

Instant high ranking

Once properly listed on Google Places, the search engine will bring forth the business on its first page results. The best part is that all this would be done in a really short span of time. Next time whenever a user will make a research related to the keyword of the business that is listed in the locale listing, Google will take fraction of a minute to recommend the company.

More coverage on mobiles

This respective local listing service is not just restricted to desktops and laptops, but also caters the mobile generation. Users that will be using their mobile devices to make a location based search will first see the companies that are optimized with Google Places. All this is done by Google while it blends with Places, Maps and Street View.

Maximum conversion rate

People that make location based search are the one that wish to turn into real time customers. Window shopping can be done with general search, a user types in the location query only when he wishes to know the physical location of a business to make a deal.

The most powerful tool for advertising

Google’s PPC ads link with Google Places account and in this way the adverts of the listed business are shown in the sponsored section. These adverts also carry the link to the map, and thus the person making the online research will come across the location of the business. Henceforth, with an increased amount of clicks, the respective advert will lead the market.

The most accessed platform

Believe it or not, but it’s true that presently almost everyone right from a teenager to an office going person, spends most of his time over the internet. Certainly the purpose varies. However, the main point is that internet is the most accessed media, and advertising on it means reaching the customers in a faster way. As Google Places enhance the visibility over the search engines, the branding of the business turns twofold.

Easy to post reviews

Clients can directly post their reviews about the business on Google Places. With maximum number of authentic reviews attached, the business will rank higher in the local listing.

A cost effective way

The traditional ways of advertising that includes promotion on television, news paper or radio are very expensive, where on the other hand Google Places is a free of cost service. Thus, irrespective of the size and budget of a business, any company can list itself in this service of Google.

Perhaps now it’s clear that why every business needs to be listed in Google Places. Thus, for all those who haven’t yet taken leverage of this service, quickly make a move.


About

Subhash Kandpal works as an SEO & SMO Analyst with a renowned Website Design Development & Search Engine Marketing company- India Designers. He frequently writes about various topics related to Intermediate & advanced Search Engine Optimization, Social Media Marketing, Mobile SEO, Technical SEO Issues, Content Marketing & blogging and latest trends on Social Media.


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