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How to Optimize Your Website for SmartPhones, iPads and Tablets

  • How to Optimize Your Website for SmartPhones, iPads and Tablets

There was a time when hardly 3 out of 10 people owned mobile phones. However, that time is long lost, and presently in every second pocket you can see a SmartPhone embossing the style and status quotient of people. This SmartPhone generation wants everything on its fingertips, even your website. Yes, the online visitors now find it tiresome to open a website on their desktop, while they carry portable intelligent devices along. Furthermore, these portable intelligent devices are not just restricted to SmartPhones, but also include iPads and Tablets.

Presently, there are millions of people using Tablets, iPads and SmartPhones, and with every passing second this figure witnesses a rise. This makes it clear that in order to serve this contemporary generation, it is essential to optimize your website for all those modern day devices that have replaced desktops and laptops. There are three different techniques in which you can prepare a web design for SmartPhones, tabs and iPads, and they are stated below.

Responsive Website Designing

The reason that responsive design is on the top of the list is because it is one of the most effective and reliable ways of optimizing a website for different devices. This designing technique alters the content of a website so that it could easily fit into any screen size. The HTML code remains the same, but the CSS media queries vary as per the device displaying the web page or website.

Further, the URL for the main site and the mobile version remains the same; thus, clearing away all the confusions. In addition to this, it will become easier for the leading search engine, Google to seek your website for retrieving and indexing all the content.

So basically you will have just one website that will cater to both audience using desktop and SmartPhones. Thus, this will help you to save on cost, time and effort, and perhaps this is the reason that responsive design is Google’s recommended configuration.

Dynamic Serving

By using dynamic serving technique, the server replies with different HTML codes and CSS media queries while a website is opened on phone. However, the URL of the website remains the same during the entire process.

Unlike the responsive website design for SmartPhones, dynamic serving needs to send a request to search engine crawlers for discovering the content of the site for indexing [as the mobile content is hidden]. Vary HTTP header is used for sending a request to Googlebot-Mobile, the search engine crawler.

It is very important to imply Vary HTTP header as it hints to caching servers not to consider the user agent when deciding whether to serve the page from cache or not. In simple terms if you will not use Vary HTTP header, then there are chances that a cache might serve mobile users the cache of the desktop HTML page or vice versa. Further as stated above, it sends hints to
Googlebot; thus, leads to faster seeking of the content.

Different URL for Mobile

As the name says it all, applying this method means generating different URL for SmartPhone web designing. Both the URLS will serve the same purpose for the business, but will cater to different set of audiences. While generating different URL for SmartPhone, iPad and Tablets, you need to introduce certain annotations.

These annotations will interact with the Google algorithms and will make them understand the relation between the desktop and mobile version of the website. This will make clear to the search engine that both the versions are alternatives of each other; it’s just that they are targeting audiences via different devices. Thus, the introduction of annotations helps the website in performing well in the search engine page results.

In addition to the above mentioned methods, it is important to optimize the images for mobile platform. If images will take more time in loading, the user might change his mind of visiting your website. The same goes for flash presentations and banners on the website. Nonetheless, while you ponder on these simple things, it will be easy for you to serve this SmartPhone generation.


Manoj Tiwari is a business & Internet marketing strategist at a leading India based IT Company – Tisindia.com. From more than 10 years, he is involved in offering website designing, eCommerce development, branding and reputation management and internet marketing services.

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