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Top 10 Methods to Use Social Media as a Promotional Tool for Blog

  • Top 10 Methods to Use Social Media as a Promotional Tool for Blog
Top-10-Methods-to-Use-Social-Media

The power of social networking sites is not hidden from anyone and therefore the present trend is to involve these sites into the internet marketing strategy. Another important part of the contemporary online marketing strategy is the content. A perfect blend of content and social media networks creates a very powerful marketing plan for promoting any business over the internet. In this piece of writing, I am talking about how you can promote your blog using the power of social media. Glance at the mentioned below points and enjoy reading.

Create an impressive and complete social media profile

  • Google+
  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest

Yet again as per the nature of your industry, select a social media platform and create a good profile.

Share on different social media portals

Once you are done with the task of profile creation, it’s time to share. As stated above, there are different social media platforms and it is recommended to share your blog on each of them (or else you can select a particular platform depending on the industry you are working in). As per the latest Google algorithms trends, better use of social networks eventually helps in improving search engine page rankings. Thus, the more you share the better you rank on search engines.

Share on the right time

There is always a right time to do the right thing. You need to find out that at what time does your targeted audience stays active on the respective social media platforms. This analysis will demand your time and efforts, but it’s worth doing. Just a simple instance, the TV commercials are broadcasted all day round, but they are noticed only when you see them. Similar is the case with social media marketing. Share you blog at that time when it is more likely to be noticed.

Let the images do the talking

A picture speaks thousand words, so feel free to use this form of conversation. You can’t deny the fact that many a times even you get attracted to a post just because of an attractive image attached. This is common human tendency and you need to take advantage of the same. While posting your blog on the social media platform make sure to use a relevant and appealing image.

Provide genuine reply for the comments

You know that your blog is attracting genuine audience if it fetches comments for you. While your blog is posted on social networking sites, readers post their comments the respective site only. Always make a point to reply to those comments; they are as important as the comments present on your original blogging site. Give a suitable reply to all the comments and also acknowledge the fact that a reader has taken time to go through your blog and leave valuable feedback.

Be an active member of social media

In order to be in the good books of your social media audience, you need to be an active member. For the same it is important to take part in different activities taking place on various networking sites. Remember you need not to participate in every activity; rather, show your interest in the areas that are related to your subject. Same goes for different communities. Join different relevant communities and gradually you will notice lead generation from there.

Avoid ‘the only me’ attitude

Always blowing your own trumpet is certainly not the right thing to do. Share the good content of other writers also. Just be sure that the content is in respect with the subject you are serving in your social media page, community or profile. Further, keep proper intervals between the sharing of different blogs. The audience would not like their news feed to be over flooded by your blogs only, as excess of everything is bad.

Maintain a pace with the current trends

In order to lead a correct social media marketing campaign for your blog, it is essential to stay updated with the current market trends. Kick out the traditional practices and head off with something that is rapidly catching fire. Yes staying with the latest market scenario is not a piece of cake, but this will for sure help you in high lead generation.

Learn from others

In order to improve your social media marketing plan, you can take help of other pages and communities. You can study their strategies and can take notes from the same. However, you simply need to learn from them, you need to access their positive points, but you don’t need to imitate them. There is a difference in getting inspired and copying the complete plan.

Keep a track on your progress

Once you are done with all these steps, you need to review it. Success can only be multiplied when you will keep a track for your progress. With the help of the review you can find out your strong points as well as pitfalls. Further, your next plan of action can be based on this review and thus your second attempt will be more impactful.

In this way social networking sites can help you in promoting your blog content faster and easier. If you still have doubts that whether a social media marketing plan will help you or not, try these tips out and see the difference.


About

Subhash Kandpal works as an SEO & SMO Analyst with a renowned Website Design Development & Search Engine Marketing company- India Designers. He frequently writes about various topics related to Intermediate & advanced Search Engine Optimization, Social Media Marketing, Mobile SEO, Technical SEO Issues, Content Marketing & blogging and latest trends on Social Media.


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