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Top SEO-SMO Tips in the Era of Google Penguin & Panda

  • Top SEO-SMO Tips in the Era of Google Penguin & Panda

The field of search engine optimization (SEO) is changing on the regular basis, thanks to the search engine giant’s Google Panda and Penguin updates. These updates are designed with a main focus on refining the search results. While the Panda is directed towards the low-quality or duplicate content, the latter updated is aimed towards the websites using the spammy and black hat SEO techniques. Because of these updates, there is an urgent need to formulate new SEO tactics and strategies; otherwise they will wreak havoc on the ranking and traffic of the websites. Google is still continuing to roll out the new versions of the Penguin and Panda updates, so in such a situation, having some knowledge about the following SEO-SMO tips to avoid penalization from the Google and boost ranking:

Create and Publish Quality Content

A website can certainly safeguard itself from the Panda update if it has unique and high quality content. Avoid copying content from another website; rather write original content by hiring a professional SEO content writer or agencies. There are plenty of excellent SEO content writing agencies having great pool of the experienced writers who know about the type of the content that will work wonders for the website. A good content must provide some value to the readers and most important must be proofread for errors. So, the main focus should be directed towards creating plagiarism free, informative and helpful content for the users.

Effective Usage of Social Media

Employing the effective social media optimization on the popular websites such as Facebook, Google+, Twitter, etc., will help a great deal in swelling the traffic of a website. Earlier, Google did not give much weightage to the content posted on to the social media websites. However, the situation is completely different now after the Penguin and Panda updates. Posting the quality and informative on these social networking websites will certainly make a huge difference in enhancing the credibility and ranking of the website. Google certainly gives a lot of prominence to the websites that are very active on the social networking channels and have got the more views, shares and likes. Making it a habit of sharing the content through the social media would will not only go a long way in building a strong relationship with the users, but also drive relevant traffic to the website.

Develop an Attractive and Clean Website

Developing a unique and clean website is one of the best means to enhance the user experience. All the SEO efforts to promote the website will not yield rich dividends, if the design is very old-fashioned. A significant attention must also be aimed towards website redesigning. A website design must not be very complex; instead it should catch the attention of the users. A special attention must also be paid towards increased the speed of the website pages. This is because the highly optimized and fast pages play a very vital role in the user engagement, which in turn also results into the higher conversions. The speed can be increased by using the Google PageSpeed tool that can help you to analyze the problems hampering the speed of your website page.

Go Mobile through Responsive Website Design

In this digital world where the competition is very stiff, there is no point designing an attractive website for one or two prominent browsers. The percentage of people using their mobile phones to browse the internet is growing at a very fast pace and in such a situation it is important that the main attention must be paid towards creating a responsive website design. A responsive design helps to users to gain a competitive edge in the market, attract potential customers and multiply their profits.

Avoid Using Spammy-looking Anchor Texts and Creating Poor Back-Links:

Google will certainly penalize those websites that are stuffed with the spammy-looking anchor texts and poor back-linking profiles. Google has become very smart and it can quite easily distinguish between the artificial and natural link. The following strategies must be employed for building the links:

  • The anchor text must be relevant according to the content of the website.
  • The links must be made from the quality websites.
  • The links must be put into the article rather than the sidebar of the website.
  • It is important to have variations in anchor texts and creating many back-links on single keywords must be strictly avoided.
  • Develop best SEO strategies and use white-hat SEO techniques

Use Google+ Author Rank

The Google author page rank is considered to be the next big thing after the Penguin and Panda update. It allows the users to link their content to their Google+ profile. Here the bloggers are assigned the ranking after determining their domain expertise and industry knowledge. The content of the highly ranked author will be given a lot of importance by the search engine. The blog that is linked to the Google+ profile will also go a long way in improving the search results of the website.

Install Quality Blog into the Website

In the website, a separate section must be devoted for the blogs. It is imperative that the blogs must be relevant, genuine and high-quality. Writing the blogs on the continuous basis not only keeps the website updated, but also increases its visibility. This is possible by sharing the well-written blogs on to the various social networking channels and if the people like them, then it will drive traffic to the website.

Monitor Performance of Website through Google Webmaster and Analytics Tool

Designing a good website and sharing excellent content will only be fruitful, if the performance of the website is monitored on the regular basis. With the help of the Google Webmaster and Analytics the errors can be quite easily identified and rectified in a hassle-free manner. The webmaster tool is used for the purpose of determining the site issues and gaining vital information on the broken links, crawl statistics, impressions and so on. The other tool i.e. analytics tool is mainly used to know about the pages of the web pages having the high or low traffic. From this tool, a comprehensive statistics about the traffic of the website and its sources can also be ascertained. This tool from the big daddy of the search engine is absolutely free of cost. By regularly monitoring the website by using these tools and solving the issues can really help in optimizing the performance of the site and enhancing traffic.

The Final Words

Therefore, consistently adding the quality content to the website, maintaining an active social media profile and building backlinks from top websites will certainly attract the attention of the search engines. The search engine optimization campaign must comply with the Penguin and Panda regulations as this help in enhancing the traffic and online visibility over the period of time.


Subhash Kandpal works as an SEO & SMO Analyst with a renowned Website Design Development & Search Engine Marketing company- India Designers. He frequently writes about various topics related to Intermediate & advanced Search Engine Optimization, Social Media Marketing, Mobile SEO, Technical SEO Issues, Content Marketing & blogging and latest trends on Social Media.

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