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Why Magento is Preferred for Developing E-commerce Websites?

  • Why Magento is Preferred for Developing E-commerce Websites?

Are you looking for a sophisticated ecommerce solution that offers a blend of scalability, flexibility & extensibility at your fingertips?

Do you dream of developing an ecommerce website with all world class features & mobile friendly theme that engages customers 24 X 7??

If you’re nodding your head up & down while going through these questions, congratulations, your airplane of thoughts has landed on the right place!! With countless number of Open Source Web Application Platforms out there, making a choice as to what framework should be opted is a hard nut to crack. But Relax, we endeavour to take you out of that dilemma by introducing you with the platform that has already crossed a million downloads & is gradually emerging as the most widely accepted ecommerce platform of the digital marketplace – the one & only, Magento!!

From Magento Web Development to Magento Shopping Cart Development, we ensure you won’t miss out any single point that leads you to the path of enlivening your virtual store. So Read this post between the lines to know why Magento Ecommerce solution is chosen by 10 amongst every 15 Online Store Owners throughout the globe.

Open Source Platform with Free Themes , Extensions , Plugins & Readymade Modules

The numbers of Magento users are growing at the speed of light & so are its themes, plugins, extensions & modules. With innumerable attractive themes to download; a host of Extensions, Modules & Plugins to integrate, Magento promises you much more than just the application support. Magento E commerce Development Environment comes bundled with all the enterprise class features & extensions that are specifically incorporated for those who are looking to integrate it with an ERP Solutions Package. Magento Web Development themes can be easily customized in accordance with the seasons and special occasions also , like you can have a Jingle theme for Christmas or a cracker’s theme for Diwali . Amazing, isn’t it ??

Mobile Commerce made easy with Magento

According to a recent survey conducted by comScore that reveals following statistics, one can imagine how much potential in terms of revenue can a mobile optimized site offer to those who dream of establishing a billion dollar enterprise out of their Online Stores.


Hence talking of E-Commerce website & forgetting to optimize it for Mobiles, Tablets & other handheld devices is a complete disaster.

With Magento Mobile, you can reach your customers anywhere, anytime making them comfortable enough to shop while relaxing on a cosy sofa or lying down on the bed. Moreover, Magento Ecommerce offers iPhone Optimized Themes to rescue developers from scratching their heads with cascading stylesheets & other front-end stuff.

The BIGGEST Advantage – SEO Advantage

Support for Search Engine Optimization & other things comes hand in hand with Magento E-commerce Platform. So you need not bang your head thinking about generating website traffic, conversion rates & ROI if you choose Magento.

Let’s take a quick look at the points jotted down below to see what Magento has in its box for Search Engine Optimizers.

a) Magento Ecommerce solution syncs with your website optimization requirements as well by facilitating the auto-generation of Search Engine Friendly URL structures that can boost up the ranking to considerable levels. Moreover, the URL rewrites functionality that comes with Magento Ecommerce ensures the developers get full control on URLs, the main crux of SEO.
b) There is a provision to add Meta information to every product/page using the fields present in the admin interface itself without any hassle.
c) An auto generated Sitemap & Popular Search Terms Page also comes handy with the Magento Platform, thus saving you from putting that extra effort and time.

One Remote Control for managing all your E-Stores

Site Management becomes easy with Magento Ecommerce Solution as you just need to work on a single Administration Panel which is capable of handling multiple online stores concurrently. No platform other than Magento offers such inherent feature set till now. Maintaining customer’s orders becomes easy with Magento’s user friendly Interface that is continually evolving to sync with the social media advertising needs as well.

Carry out Promotional Marketing Campaigns for your Store without Shelling out Extra Dollars

Sounds comforting for the marketing department, isn’t it!! Magento Shopping Cart Development Environment comes bundled with already made modules for managing Coupon Offers & Pricing Constraints. In addition to features like “Recently Viewed Products” and “Recently Compared Items”, Magento Ecommerce also allows your customers to send wishlists to their friends by Email/RSS feeds. Moreover, multi tier pricing options for heavy & clubbed discounts are also available in Magento Ecommerce Solution.

Robustness Promised – A wish naturally granted to all Magento Developers

Robustness is something that you will hardly find in any platform that supports extensibility. Magento Web Development Framework is robust enough to meet almost every need of developers. Unlike other platforms, it avoids the common pitfalls for programmers while being simple & configurable at the same time. This feature set of Magento web development environment almost churns out the possibility of encountering random errors & stability problems in real sense.

Incredible Extensibility & Flexiblity

Extensibility & flexibility are the features that every web developer must take into account before choosing any Open Source framework for e-commerce projects. You never know when your Client bombards you with an extra set of functionalities to be integrated while the project is in Development Phase. Adding Complex Interfaces to satiate client demands like Amazon’s “Who viewed This Also Viewed “ , “Frequently Bought Together” , “+1 buttons on all your product pages” can be a complete nightmare for developers who chose platforms like Opencart, Zencart, Oscommerce etc since none of them is as extensible as Magento Ecommerce is . Such developers will be left with no option other than revamping their whole site as a consequence of which they may miss deadlines & will be unable to confine to the estimated Project Budget.

Advanced Security features to escape you from the eyes of Hackers

Magento is architectured as an Enterprise Java Application but its codebase is written in PHP. With a combination of XML Layout & PHP Templates (.phtml files), its structure & design altogether seems to be complex. But at the same time, this feature of Magento Ecommerce escapes it from the eyes of antisocial elements on the Webspace.

Deployment of Magento Web Development Framework demands a dedicated server unlike other e-commerce platforms that may run on shared servers as well.This rules out the possibility of any security concerns with the Servers & other issues like Server Load & Time etc.

Solid UI/UX to give that Thrilling Eye Feeds to your Customers

Magento’s core development team strongly focuses on usability & simplicity for the end user. Layered navigation , multiple shopping options & configurable products are some of the inherent features in Magento Ecommerce Solution that persuades everyone to prefer it over other platforms .

Exclusive Support offered by Magento Ecommerce Community

Whilst community of Magento Ecommerce development is already the largest amongst the other e-commerce platforms like Opencart, osCommerce, Woocommerce, Zencart etc ; it is constantly growing by leaps & bounds . With all the tech geeks & application programming worms at one place, one cannot doubt the support that is offered to developers by this giant platform . Currently, Magento community accounts for 3, 80,000 developers with more than 1, 25,000 e-stores powered by it. Apart from the Free Community Edition, there is an Enterprise Edition for those who want dedicated debugging support from experienced Magento Developers.

As a keynote, we would strongly suggest the readers to make a choice only after comprehensive analysis of Client’s Requirement Specifications & selecting a platform after keeping in mind the Project Budget as well.


Manoj Tiwari is a business & Internet marketing strategist at a leading India based IT Company – Tisindia.com. From more than 10 years, he is involved in offering website designing, eCommerce development, branding and reputation management and internet marketing services.

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