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Top Reasons Why You Should have Your Own Business Website

  • Top Reasons Why You Should have Your Own Business Website

Small businesses have many different options when it comes to marketing. Obviously, you can’t use every marketing method out there. You have to choose the one that offers you the best returns for your money. So among all the other marketing decisions you make, you also need to ask yourself: “does my business really need a business website design, and do I need to market online?” The answer to this question is in the statistics, and according to most Internet research firms, 90% of all shoppers do research on the Internet before going to the store or deciding to try a new service or product – even when the product is not sold online. So, the answer to your question is a definitive “Yes,” you need a website for your business.

Should I Sell My Product Online?

Does this mean you need to sell online? Well, if you don’t figure out how to promote and you’re your service or product, someone else will – and with more than 20 million shoppers online buying, everything from airplanes to water, the online consumer offers a substantial reward for whatever product or service you own. This definitely makes business website designing a marketing task worth a second look.

This doesn’t necessarily mean you should put all your eggs in one basket, but, if the product lends itself, then why not. Whichever way you want to face the possibilities of the online world, one point should be clear – you need some type of responsive design. Customers, business partners and potential employees need to be able to find you; they need to learn about your industry and become aware of what you can Now, if you really want to be successful and improve your return on investment, then you need more than just a website, you want to be a part of the Internet playing field. That means your website not only has to be professional looking, but it also needs to offer relative and engaging

information that consumers are looking for. You only have one shot at making a good first impression, and this involves a balance between good content and appealing visual design. That’s why the web design process is not a do-it-yourself project and you should hire a professional Web design company to complete the process for you.

Don’t Be So Quick To Judge Your Market

Just because you’ve never sold online, doesn’t mean there’s not a market for your product on the web. You’d be surprised at the number of things that they sell over the Internet. People sell everything online from information to food, furniture, bicycles and even cars. It’s all in the way you market your product.

How to Strike the Right Balance?

The great thing about the web is that most large and small businesses have the same opportunities, and can attain the equivalent level of consumer appeal with little to no cost compared to that of other advertising mediums. All it takes is a good business web designer, a little investment, and your little business can look like one of the big boys. Of course, we also see the reverse. A large company that takes no interest in their web presence and as a result has a badly designed website. Actually, that’s good for your small business. It allows you to get your foot in the marketing door.

When it comes to benefiting from a business website, business size doesn’t matter. You could be a one-man operation or 10,000 employees Corporation. If you don’t have a website, you’re losing business.

That Doesn’t Mean Any Website Will Do

Your website is an important part of your business, and a poorly designed site makes it look like you don’t care about your business. A bad website tells everyone, “Hey, I thought it was a good idea for my five-year-old to design my business website.

Isn’t Facebook Enough?

While social media marketing does offer you an opportunity to engage with your consumers and your local audiences, it also makes you look cheap, inexperienced and unprofessional, when you don’t pair your social media business profile with a SEO friendly web design. Besides, not everyone uses social media, especially not find information about business. In fact a recent study by Pew, a renowned research company, found that 36% of people who wanted information about a business used search engine; 16% looked on websites and 3% turn to social media.

Bottom line

If you haven’t created a social presence and a responsive web design for the Internet, it’s time you did, even if your business isn’t Internet related. The number of people that first search for business online is continually growing, and having a well-designed website, one that offers information and creates awareness about your product, can only bring you a higher return on your investment.


Subhash Kandpal works as an SEO & SMO Analyst with a renowned Website Design Development & Search Engine Marketing company- India Designers. He frequently writes about various topics related to Intermediate & advanced Search Engine Optimization, Social Media Marketing, Mobile SEO, Technical SEO Issues, Content Marketing & blogging and latest trends on Social Media.

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